Pardon Me, I Can Do Things Too!
Nowadays there is so much competition with people wanting to branch out and brand themselves with their own skills or trades. How is anyone to stand a chance if they are fairly new and wanting to build a name for themselves? Five basic steps are included in finding your niche, brand yourself, and reach out to as many people as possible.
Step 1: Identify your strengths – these would include things that you are good at such as web design, event coordination, public speaking, or advocacy.
Step 2: Answer this question- “What can I offer that no one else does?”, “What is my selling point?”
Step 3: Get Online- Create a Facebook Page, not a Facebook Profile. A Facebook page people “Like” your page, where a Facebook profile you make “Friends”. It’s ok if you already have a Facebook profile, simply create a page linked to the same email and monitor each one. Utilize your Facebook Page strictly for business or networking purposes. The second part to this is creating a website. You can use WordPress as it is simple, low cost and already has a name built for itself. Lastly, develop a Youtube video channel with videos of presentations you have given, your involvement in the community, “instructional videos on ‘how-to’”.
Step 4: Business Cards- Of course you have to find people, but first they need to be able to find you. Utilize VistaPrint or Moo.com and create high quality business cards for yourself. Don’t have a business name? That’s ok, the business is you, you are the business. You want a business card that makes a great first impression but has an acceptable image and use of color. Include information people need: name, title (list areas from Step #1- Speaker, Event Coordinator, Web Design), contact number, email address, website address, Facebook address, and physical address. Don’t want to give out your personal number? Create a Google Voice number, you can forward that line to your cell phone and keep your personal number, personal.
Step 5: Network, Network, Network- Find local events that are going on and put those events on your calendar. Make yourself known in the community and eventually the community will know you. Join community organizations that include people of all areas and spectrums from day to day people to city and state leaders. Take your business cards with you, remember: “You never know when a social event becomes a professional opportunity. ~ Deshawna McCray”
These are just basic steps to get you on the right path toward making a name for yourself. Granted there are more steps involved and once you get the basics underway you will be ready for the next steps and those opportunities will soon fall into place. At the end of the day, it is not about who you know as much as it is who knows you, so who knows you?
For more tips on creating a business card you can visit: http://www.businessknowhow.com/marketing/business-card.htm